AirAsia Customer Relationship Management

AirAsia Customer Relationship Management In todays world economy, information technology (IT) has driven fundamental changes in the nature and also the application of technologies in a business. The use of IT in its value chain provides the company a very strong strategically and tactical tools. If these tool are properly applied and used could bring great advantages in promoting and strengthening the competitive advantages. In order to gain more market share and sustain its competitive advantages to be very low cost carrier in these days high demanding environment, Air Asia tries to develop new ways of make the customers, suppliers loyal. Focus on supplier and alliances and the customer will drive positive values to Air Asia can achieve. Customer relationship management application will be one of the areas of strategic implementation that company can focus to achieve high values to both Shareholders and Customers. Customer Relationship Management (CRM) In order to long term, customer relationship should be fostered for company to maintain competitive advantage and profitability. When planning and implementing CRM application, management is recommended the following approaches: Customer segmentation-mileage- based segmentation is inadequate, rather should focused on value-based and needs-based approaches can be guide investment decision and drive greater insight into needs of high-value customer. CRM initiative development-to different from the other competitors approach e.g. installing kiosks for the fast check in. Air Asia should implement CRM program in favour of investing in initiatives with a high return, which respond to the needs and desires of their own customers. Organizational design and management-Air Asia needs to train the employees empowerment them with a complete view of the customer and clearly fluent the employees role in the CRM strategy. Advanced and classy CRM information system should include the key functions that are; Travelling Planning: Site personalization for on line customer to create travel plan, bundled services information, flights notification systems, and gate information displays etc. Reservation and Ticketing: ITA search engines, roving agent check-in, kiosks, internet check-in, and phone check in systems etc. Frequently Flyer Program: Membership based or point based rewarding scheme offering to the applicable customer. Campaign Management: Email campaigns and promotion system are used for marketing. Customer Care: Web based self services such as e-ticket booking and reservation, online baggage tracing. RFID baggage tags, internet lounge, and in air internet services. Business intelligence: Dynamic update and multidimensional reports that helps management to do analytics in various areas, such as customer profile. To justify the investment and implementation scope of the CRM program, Air Asia is recommended to look into the ROI and financial impact to the shareholder value driven by each of the CRM initiatives. By taking the steps to implement a truly consumer-centric approach to relationship management, Air Asia will be in better position to attain , develop, and hold on to high value of the clients Company wants to be the lowest short-haul airline in every market it goes, that why they are using some strategies such as Lean cost structure, different ways of promotion, keeping safety, satisfying guests and developing human resource very strongly these days. Air Asia always tries to keep their operations as simple as they can. SWOT Analysis: To figure out the internal factors such as Strengths and Weakness, and external Opportunities and Threats to business objective, a SWOT analysis of Air Asia can be conducted; Strengths: Low cost operation Fewer management level, effective, focused and aggressive management Simple proven business model that consistently distribute that the lower fares Penetrate and motivate to the potential markets And multi skilled staff means efficient and incentive workforce Single type of Air buses minimize the maintenance cost and easy for pilot dispatch Streamline Operation: making sure that the processes are as simple as possible, that customer can approach and use it with no difficulty Lean Distribution System: offering a wide and innovative rang of distribution channels to make a booking and take a step toward a travelling easy Point to point network: applying the point to point network keeps operation simple and low cost, that it connect the booking offices with call centres Partnering with the worlds most renowned maintenance provider company and complying with the airline operation in the world. Implementing the regions fastest turnaround at 25 minutes only, assuring lower cost and higher productivity Weaknesses: Due to lower costs the services possessions are limited, so someone can think that Air Asia cannot serve as well as they advertise During irregular situations the company could not handle them well with limited number of personals Government interference and regulation on airport deals and passenger compensation Non central location for secondary airports Its low cost strategy makes the brand critical for market position and development is always a challenge for Air Asias management One of the weak point is that the company trust heavily on outsourcing, it shows the Air Asia depends on other for some of their tasks and seems not good for companys repute in the customers mind New entrance to provide the price sensitive services Providing guests with the choice of modify services without compromising on quality and services. Opportunities: Long haul flights an experiment to get underdeveloped market share, which is better for the companys growth. The Air Asia can differentiate from traditional Low Cost Carrier model by adding customer services or operating as a full services airline with low fare for the haul flights. Ongoing industry consideration has opened up projection for new routes and airports deals, by making such kind of deals the company expand his business High inflation rate and also fuel prices will pinch out unprofitable competitors Threats: Keeping in view the current economic situations the full services airline cut their cost to compete. Other companies like Virgin etc may think towards Low Cost Carriers (LCCs) In the coming time the high rates of fuel decrease the yield of the company is a big threat for them Accident, terrorist attack and disaster affect customer confidence. For example on 28 July 2010 a plane crash in Pakistan and almost one month later on 24 of august 2010 there is a another plane crash in China, these kind of accident creates a doubt in the mind of customers. Due to their (Air Asia) low cost model the people may think about that there is risk involve like services and safe journey. I think this is a major threat in these days that Air Asia can face. Aviation regulation and government policy, Air Asias ongoing business in long haul flights have always threat for the changing policies of the those countries and day to day changes in the regulations of the international airport authorities Increase in operation cost in producing value added services, as Air Asia X using value added services by long haul flights so it results in increase their operation and value added cost. As Air Asia policy from the January 2002, company belief online seat reservation and also online flight schedule but a threat is always there that the system disorder can arise big problem for Air Asias online system Economical factor of Air Asia According to the profit and loss account of company it was good in 2009, weather it receive loss in 2008 due to fuel hedging and the crisis situation in Bangkok. The company bear a heavy loss upon their short and long contracts when fuel price shot through to the roof before collapsing around the end of year. On November 2008 the company abolish fuel surcharges. It is the first air line in the world to abolish fuel surcharge. As other air lines are downsize with decreasing in travel, because of global economic circumstances. In 2009 and in 2010 Air Asia expands its operations. The companies target to get around one Million customers in 2008, adding new plans and also introducing new destinations like India etc. At the end of 2009 and start of 2010 Air Asia targets get 5.1 million in 2009 that is 4.2 million up that was in 2008. The new plans were operate usefully towards new destinations like India, China etc. Current Activities: The Air Asia invited the customer to come and take part in photography competition in a sense of making journey Happy with Them(AIR ASIA), the winner of this competition will be awarded a ticket to Bangkok with accommodation and other offers such like that to get market penetration. From 2009 the company starts scholarship for students related to pilot courses this is another try to get more market penetration in term of Air Asias sales and make the customer interested in their new routes and keep the existing and as well as new customers. These Air Asia using Social security checks for buying ticket on special prices. Red Megastore. They start red megastore for online services for the purpose of make more ease for the new and little educated customers to buy Air Asias offered facilities. As we know the target customer of Air Asia is less educated, Middle class and small business mens, so this plan works very fruitful for the company. Customer Satisfaction of Air Asia: The customer satisfaction on company depends on four variables that are Safety, Service Quality, Price and Promotion; Safety: The safety factor is related to the Engine and other parts operate during flight Take a good care of the hand caries and make sure that there is better place for them without any disturbance The company have much focus on the insurance of passengers while they travel Service Quality: Good manners of attendance during flight The flight attendants are very skilled , knowledgeable and charming The Attendants must offer their services with keeping in mind of serving Price: Equality of ticket price Offer the low comparative price Promotion: Air Asia was very care while lunching promotions they should be Interesting, After a reasonable time and also good frequency of lunching promotions

Nutrition and Stronger Workouts

In today’s society it seems that everyone wants to loose weight and see immediate results. The trend of using dietary supplements increases constantly because of this factor. The market for these supplements is skyrocketing every year as the demand for the so-called miracle pills continues to grow. Much research has been done on many of these drugs and has proven that many are not all as great as they are advertised on television or in magazines. The truth is many contain dangerous ingredients that lead to severe side effects and can even cause death. They prove to be more harmful than healthy. This is why before ever deciding to by any type of dietary supplement, it is crucial to examine every ingredient and know what exactly each one is to see if it is dangerous or safe to ingest. One dietary supplement that seems to be popular at the moment is Hydroxycut. It is supposed to promote fat and weight loss, increased energy and stronger workouts, increased metabolism, and decreased appetite (Hydroxycut Side Effects and Hydroxycut Benefits 1). These added benefits do not come without a price though. There are many severe side effects that can result from using Hydroxycut. Some may include increased blood pressure, increased heart rate, headaches, light-headedness, and dizziness. Others are loss of appetite, feel restless and hyper active, nose bleeds, blurred vision, and outbreak of acne (1). It seems there are more side effects than benefits. It is up to the individual to decide how much pain it is worth going through just to lose a few pounds. Hydroxycut is composed of both healthful and harmful ingredients. It is based on something known as the ECA stack, which consists of ephedrine, caffeine, and aspirin (Hydroxycut Information 1). Ephedrine, as most know, has received much negative attention over the past few months. It is derived from the plants of the genus

Beowulf As A Hero - 910 Words

Tara Linden Mrs. Jorgensen English III 6 October 2017 Why We Need Heros A hero, â€Å"a person noted for courageous acts or nobility of character†(â€Å"Hero†). A hero shows much more than honor and glory, they sacrifice their own life to selflessly help out the lives of others. By having heroes it gives us hope, wisdom, and justice throughout the nation. The three main types of heroes include an epic hero, superhero, and your own personal hero. These heroes show that it s more than the cape or armour they wear, they show the true meaning of a hero by defining sacrifice, loyalty, and determination. Throughout the epic poem Beowulf, Beowulf displays the characteristics of an epic hero because he shows courage and loyalty to those around him by†¦show more content†¦As told within the movie, Peter Parker’s grandmother believes â€Å"there’s a hero in all of us; gives us strength, makes us noble, even though some items we have to give up the things we love the most†(Sami Raimi). Neither Spiderman nor his alter ego, Peter Parker, ever showed any signs of fear(Spiderman). His incredible bravery allowed for him to fight relentlessly. As we grow up throughout life, we hold onto many heroes as they have impacted our life. Looking into my personal life, my hero consists of my mother, Darla Linden. She defined a hero as â€Å"a person stepping up in a situation without thinking they also are in harm s way†(Linden, Darla). Throughout my lifetime my mom has been there for me since day one and has helped nurtured me.. She sacrifices many things for myself and for my family by providing us with our daily needs. I can always count on her to point me in the right direction by pursuing my dreams and wishes. I admire her caring heart and faithfulness the most because she would drop anything instantly to help someone else in need. She supports me in all of my extra curricular activities and motivates myself to bring out my full potential. I get inspired by her courageous character by never backing down to a challenge and always finishing through. When I asked my mom who she picked as her hero she said, â€Å"the service men and women of all branches who fight for our country†(Linden, Darla). They provide us with safety by sacrificingShow MoreRelatedBeowulf Is A Hero Of Beowulf1017 Words   |  5 PagesIn the movie and book Beowulf, Beowulf represents a hero. Beowulf is like our modern day heroes, firefighters, policemen, military men, doctors and EMT’s. All of these men do the same thing as Beowulf did in the movie. The fight the villains and protect the innocent. Beowulf had super strength to help him defeat the villains and protect the innocent. 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The Buck in the Snow Poetry Explication Essay - 699 Words

Joseph Beard C. DeKraai AP/IB English, period 1 30 August 2010 Word Count: 534 â€Å"The Buck in the Snow† by Edna St. Vincent Millay Over a short twelve lines, the speaker in â€Å"The Buck in the Snow† mourns then philosophizes over the realism of death, which represents sin, vice, pain, and everything imperfect in the world. The imagery and diction chosen by Edna St. Vincent Millay suggest a sorrowful mood that matches the mournful prayer of the speaker in the first stanza: White sky, saw you not the buck and his doe? However they contrast the pensive tone of the speaker throughout the third stanza. In the midst of the imagery of the buck and his doe, the reader may miss other words that hint at the meaning of the poem. For example, Edna†¦show more content†¦The speaker had begun by asking the white sky: did you not see this? The speaker had wondered why no higher power had intervened to stop the sudden tragedy that was echoed by imagery of the buck dying in slow motion. The speaker’s nearly instant recovery to reason, â€Å"ho w strange,† â€Å"how strange,† is actually his moral death. Like the deer, he accepted the idea of bad things in the world and ate the fruit of reason. That acceptance further enforces the author’s point that everything and everyone is imperfect, the speaker of the poem included. Finally, the poem ends with Nature reflecting on the occurrences. The hemlocks â€Å"Shift their loads a little letting fall a feather of snow,† (line 11) as if to shed a tear for the loss of purity. Life, personified, â€Å"looks out attentive from the eyes of the doe† in the final line, implying a hunger to escape and suggesting the world naturally tends to be good, but has been spoiled, just as Eden was spoiled. The Buck in the Snow Edna St. Vincent Millay White sky, over the hemlocks bowed with snow, Saw you not at the beginning of evening the antlered buck and his doe Standing in the apple orchard? I saw them. I saw them suddenly go, Tails up, with long leaps lovely and slow, Over the stone wall into the wood of hemlocks bowed with snow. Now lies he here, his wild blood scalding the snow. How strange a thing is